GROW

product listing ads: creating a campaign

Now that you've decided to use the PLA tool to increase the sales of your product, the next step is to create your ad campaign.

November, 15, 2022

You can create ad campaigns on the Seller Lab portal at any time, and your ads will go live immediately. To create an ad campaign, watch the video below starting at 01:52 or simply follow the steps below.

Rumana Shaikh

Product Management, Seller Platform

CAMPAIGN

CREATION

Creating an ads campaign.

Getting started

The PLA tool can be found in the noon Seller Lab portal. Log in to your account, then click on Ad Lab in the left-hand column.

You'll be taken to the ads dashboard, which will give you an overview of your ads' key statistics, such as your ROI, total revenue generated from ads, ad conversions, and so on.

Creating a campaign

Click "Create Campaign" on the right side to begin a new campaign. Input the name of your campaign, the start and end date/time (which can be now or at any time in the future), and the daily budget.

And that's the first part done! Now let's talk about your daily budget.

What is a daily budget?

A daily budget is required to begin any PLA campaign. It specifies how many clicks are permitted on your products. When your daily budget runs out, your ad will expire until the next day, when it will automatically renew.

Enter your daily budget figure after selecting the currency for the amount. You can bid between 0.1 AED (or another currency) and any amount per keyword. There is no maximum limit.

Entering your daily budget

Enter your daily budget figure after selecting the currency for the amount. You can bid between 0.1 AED (or another currency) and any amount per keyword. There is no maximum limit.

Selecting your marketplace

Choose Noon Marketplace, then click Create. And there you go, you’ve just created your ad campaign!

Keyword bidding box

The amount you are willing to pay per click is entered in the keyword bidding box. If you win, the amount you bid on the keyword will be divided by your daily budget. This will tell you how many clicks your product can receive before your daily budget runs out.

DAILY BUDGET

CAMPAIGN MANAGEMENT

Locating, tracking and editing your ads campaign

Let’s move on to locating your ad campaign, tracking its performance, and adding and/or deleting SKUs from your campaign.

Locating your campaign

Go back to the Ad Lab interface. Scroll down to locate the list of all your ad campaigns and select your latest campaign.

Campaign overview

When you click on Campaign Details, you will see general information, the products you chose, and the keywords your campaign is aimed at. To track the performance of your ad campaign, simply click Performance.

Editing your campaign

To edit, click Edit on the performance page. Add the products you want to include in the campaign. You can also choose from a selection of the recommended SKUs. You can delete SKUs from your campaign whenever necessary by clicking the waste bin icon.

Note: Each campaign should have similar SKUs (either belonging to the same

product type, or the same brand, or both, depending on the theme of

your campaign). This will ensure the relevance of the keywords you choose, and the effectiveness of your campaign.

Keyword targeting

How to start targeting

Click Edit on the performance page, and scroll down to the Targeting section. Here you can select keywords, products, and/or categories you want to target.

Adding keywords

Add the keywords that will be targeted in this campaign, and that will match the words used by our customers when they search for products related to your campaign on noon. You can also select keywords from the list of recommended keywords, which is based on keywords that were previously used by our customers.

Note: Make sure to separate your keywords using a comma. For instance: phone, mobile, black.

Adding your bids

Next, add your bid for each keyword, meaning the maximum amount you're willing to pay for this ad whenever a customer clicks on your product. You can also choose an amount from the recommended bids, which are based on the popularity of a particular keyword. You can also delete keywords by simply clicking the waste bin icon