seller stories: PAN Emirates

“Since we started using the direct delivery [selling model] in 2021, our sales have almost doubled since then. It was very impressive for us to see this kind of growth.”

November 1, 2022

Our Fulfilled by Partner (FBP) selling model allows sellers to manage certain aspects of the selling journey, such as item storage and packing, while noon handles order management and after sales.

For many leading brands like PAN Emirates, it is the selling model of choice on noon.

About PAN Emirates

PAN Emirates, which began as a single store in Sharjah, UAE, in 1992, is one of the Middle East's fastest growing furniture brands.

With the support of noon, their online presence has flourished, reaching millions of happy customers throughout the region.

Nina Ilić

Communications & Partner Engagement

What is direct delivery?

Direct delivery is ideal for sellers who list bulky items such as furniture, fitness equipment, or kitchen appliances, as well as items that require installation. It requires sellers to fulfill orders on noon and ship them directly to customers.

Here’s how it works: sellers coordinate directly with noon customers to schedule bulky items, tracking each order with a unique tracking number from Seller Lab, our dedicated seller portal.

Mohamed Tabakh

E-commerce Manager

PAN Emirates

'Since we started using direct delivery in 2021, our sales have almost doubled since then. It was very impressive for us to see this kind of growth.'

PAN Emirates approved tools

The furniture giant has used noon's simple resources, support tools, tailored management assistance, and advanced seller dashboard to establish itself as one of the most recognizable furniture stores on noon.

PAN Emirates has experienced significant increase, a broader assortment, and the highest level of customer satisfaction from noon's pool of shoppers, with their online sales growing month after month.

success metrics

boost in growth

Grown their online presence by over 500% year-over-year since adopting noon's direct delivery model.

expansive assortment

Tripled assortment in record time over the span of 24 months.

high customer satisfaction

Steadily maintained one of the highest direct delivery fulfillment satisfaction rates amongst noon customers.

'Last Yellow Friday was extremely beneficial to us. We almost tripled [our] sales within those couple of days.'

With the largest logistics and fulfillment network in the region, noon was created to help businesses of all sizes thrive on the Middle East's leading online shopping destination.

For homegrown brands like PAN Emirates, an excellent customer reputation, a massive assortment, and sophisticated product management are key to staying on top in furniture and home goods.

Growth opportunities for brands on noon are limitless thanks to our dedicated seller support teams and extensive suite of tools and services.

learn more

Want to learn more about selling on noon? Check out our suite of seller resources, videos, and demo sessions on our seller YouTube channel. 


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Selling models: Fulfilled by Partner

Seller Lab