SUCCESS STORIES

seller stories:

Aflak Al-Tharya

With the help of noon's easy to use selling models, and our huge seller database, homegrown Saudi cosmetics retailer Aflak Al-Tharya has successfully expanded its business from brick-and-mortar to online.

November 9, 2022

Saudi-born beauty and cosmetics brand Aflak Al-Tharya's online success has grown rapidly since launching on noon. We offer various selling models, each designed to fit the nature of your business.

Sellers don't have to pick just one. To match their store's strategy, and meet the full range of our customers' online needs, brands like Aflak Al-Tharya use two selling models; Fulfilled by Partner (direct ship), and Fulfilled by noon. Read on to learn how this could transform your business, too.

About Aflak Al-Tharya

Born in Saudi, Suha Alokaily's store Aflak Al-Tharya offers an impressive range of quality skincare, beauty, and cosmetics products to its growing customer base across the Kingdom. Since establishing her store's online presence on noon.com in 2020, Suha's success has been steadily on the rise.

Nina Ilić

Communications & Partner Engagement


Why direct ship?

Direct ship is a fast order processing model which requires the seller to prepare orders for fulfillment themselves. After the order has been packed in noon packaging and labelled, you’ll hand it over to noon logistics so they deliver it to the customer. This option is ideal for sellers who list items that don’t require installation, and is perfect if you're looking to have complete control over your order management.

In Aflak Al-Tharya's case, this means having control over the care with which they pick and pack orders to their trusted customers, and gives them the freedom to pack orders on demand directly from their physical store.


Here’s how direct ship works: 

  • You’ll select, check the quality and pack customer orders in noon packaging provided (except for non-sort items).
  • We’ll provide you with noon packaging and pre-printed air waybills to fulfill orders as per our standards.
  • We’ll pick-up your items, deliver them to customers, and manage any returns (if needed).
  • Each order will have a tracking number which will appear in Seller Station to simplify tracking.
Suha Alokaily

Founder

Aflak Al-Tharya

'noon played a big role in the overall success of my business.'

Why Fulfilled by noon (FBN)?

Fulfilled by noon is the preferred choice by millions of noon's customers. This option allows you to store your products in noon’s customer fulfillment centers (CFCs), while your warehousing, picking, packing, shipping and all other customer touch points are all taken care of by noon's expert teams.

Using both Fulfilled by Partner (FBP) and Fulfilled by noon (FBN) is useful for sellers looking to diversify their business operations. By signing up for both models, Aflak Al-Tharya was able elevate their customers' experience, and ensure a smoother, more efficient fulfillment strategy.

Aflak Al-Tharya approved tools

easy order processing
(FBP)

Order storage, and deliveries powered by the region's largest logistics and fulfillment network.

business scalability
(FBN)

Full-service support suite handling quality control, packing, shipping, returns, and any customer queries that may arise.  

increased conversion
rates

60% higher conversion rates, backed by trusted 'noon express' badge.

Through dedicated training sessions, noon's extensive suite of tools and services, and the right support, entrepreneurs like Suha Alokaily were able to easily grow their business on our platform in ways they might not have thought possible.

Growth opportunities for brands on noon are limitless, and open to all businesses, no matter their size.

learn more

Want to learn more about selling on noon? Check out our suite of seller resources, videos, and demo sessions on our seller YouTube channel. 

USEFUL LINKS

to support this topic

Why choose

Fulfilled by noon?

Direct ship: how to

track your orders

Seller Lab

portal